Coral Paint Ad

This ad' main goal is to convince the viewer that its product is elegant and simple. The two main ways it does this are aesthetic appeal, and need to satisfy curiosity. 

The ad's foremost appeal is its aesthetics. The viewer sees a simple, minimalist piece of art, and is interested. The artwork is a method of breaking through the clutter of other advertisements; as other ads cram more facts, brands, and pictures of people enjoying their product, Coral removes from its ads. The viewer sees it and is struck by the differences it has with other ads; mainly the lack of clutter. It makes the viewer feel more like they are choosing their own products again, because Coral is not bombarding them with direct reasons to buy their product. Another way the aesthetic appeal tries to establish desire for their product is by using the surreal, beautiful image of the crown created by the splashing paint. Obviously, not all splashing liquids form distinct shapes, let alone artistic ones, when they splash. This helps instill in the viewer the idea that Coral is special, and different from other brands because of its beauty.

The ad also appeals to the viewer through the need to satisfy curiosity. Coral mentions nothing about itself in its ad, no phone number or website. This is different from most other ads, as they try to cram their brand name down your throat so that you will remember it. The viewer is surprised by this difference, and gets the feeling that Coral isn't like other companies because of that. This piques their curiosity, and leads them to research Coral more on their own.

I liked this ad, and thought it was moderately effective at marketing its product. I really enjoy water art, and the splashing paint is very similar to it. The minimalistic design is also a refreshing novelty from the clutter.